Work Performed: Site strategy, WordPress optimization, SEO
If you’ve been in the NYC subway recently, you’ve probably seen a very thorough campaign run by Seamless.com. I love using Seamless, but it seems to me this campaign strikes an odd tone that fundamentally misunderstands the value in their service.
When I was a college sophomore in 2006, I opened a specialty auto shop with two friends. We had classes and regular jobs, but thought a small shop could be an interesting side project to utilize a unique skillset we happened to possess. The three of us had experience conducting a very specific modification - retrofitting older Subaru models with newer, more powerful factory drivetrains. The shop soon grew faster than any of us would have guessed – until running it had entirely consumed each of our lives.
The timing wasn’t right for me to manage that level of commitment, and I moved on, but the shop did well and remains in business today.
I’m thrilled to announce the launch of one of my favorite projects in 2012 – an all-new web site for Meurice Garment Care. It’s the result of months of work, and is built on key insights from traffic on the previous Meurice site as well as feedback from mangment, staff, and of course, customers.
With most of my clients, the first challenge in building an online presence is choosing a domain name. While new social networks and Web 2.0 platforms sprout like weeds, the anchor of your web properties should always be your very own dotcom.
Picking a domain is more art than science, but that won’t stop me from offering a few general tips:
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I’m really pumped to be teaching a class with the Brooklyn Brainery – an awesome organization dedicated to making learning fun and accessible. I’ve taken several classes with BK Brains over the past couple years and am a big fan of the organizers and mission.
The class I’ll host is on SEO for WordPress – a great fundamental skill for many small businesses trying to build a web presence. Your WordPress site is a chance to own your very own corner of the internet, and you can control all the variables in that space. It’s not possible to do much (on-page) SEO with a Twitter profile, for instance, but it’s easy and productive to get the details right on a WordPress site.
Come through to see me spill (nearly) all my secrets on driving relevant traffic with WordPress! You can sign up for the class with the Brainery right here.
…these two groups of people would make a lousy Venn diagram:
You can always follow me on Twitter for more of this good stuff.