There’s an acute lack of digital talent out in the wild. Every business — worm farmers to art dealers — knows it’s critical to be online. That means building a web site, creating a marketing presence and being active in social media. If you’re an employer, implementing this digital infrastructure can be confusing territory. Odds are, you don’t need a fulltime developer / web marketing expert / community manager on your team. But acquiring a freelancer means hiring and evaluating a skillset in which you may have little expertise. The internet landscape shifts so quickly, it’s hard to track exactly what is effective NOW unless you live and breathe web.
From a freelancer’s perspective, even one prepared with skills in strong demand, new clients are shrouded in uncertainty and frustration. Working productively means understanding a new brand and business goals in short order, while gently educating the client: what tools are necessary? what features are cruft? what content is useful?
I’ve had the pleasure of attending many events from the Brooklyn Brainery (and teaching, too, from time to time!) but “Show Us Your Junk” was absolutely one of my favorites. Essentially, the event was an adult show, a criminally fun concept. I brought a 1864 2-cent piece to show, but there were so many fascinating objects I had a hard time settling on a favorite. A vintage 1940s ham radio QSL card (retrieved from a contemporary correspondent of the presenter’s grandfather!), a traditional Namibian knife and Ben Sisto’s Casio F-91W (pictured below) were standout objects!
Next time I’ll try to put together a notice ahead of the event… I can’t wait for the next crop of show and tell facts.
I discovered an intriguing message outside my front door this morning. I recognize sidewalk stencils are rarely intended as a two-way dialogue, but I’ll reply anyway: you are not going to make me feel bad that I live in Bushwick.
Let’s clear a few things up:
Quartz news recently posted an analysis of the commission GrubHub and Seamless charge to restaurants that participate in their advertising network. Working backward from a claimed billion dollars in delivery orders, QZ calculated that GrubHub and Seamless collected $137 million in revenue through an average commission that approaches 14 percent.
This is completely coconuts, of course, and it got me thinking about how to fairly value technology. Technology can do wonderful things to improve our lives, but most often it seems improve the fortunes of those who are already well off. In this case, technological profit seems to come at the cost of those already marginalized.
I’ve noticed a trend with quasi-real-time marketing content. Not so spontaneous to seem slightly desperate, not so pre-planned to appear out of touch. Nice job, J. Crew. I’d be curious to learn more about how this email performed compared to non-event-triggered messaging. It certainly got my interest through a timely subject and intro line, and the event (snowstorm) ties in nicely with the purpose (ecommerce shopping).
Photo of the email blast in question after the jump.
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Do you know of a project or organization who needs help building their web presence? A bit about my capabilities: I’m proficient in the usual front-end tools: CSS, JS and HTML. I don’t have significant back-end expertise, so my ideal project will not involve a database or CMS. I’m interested in taking the General Assembly FEWD course, so I may end up using this practice project as a class exercise.
Of course I plan to take a heavily discounted rate compared to what more seasoned pros might charge. For the right cause I’ll work pro bono. If you think you’ve got an idea that might interest me, please get in touch and we can chat more about what you’d like to build.