I discovered an intriguing message outside my front door this morning. I recognize sidewalk stencils are rarely intended as a two-way dialogue, but I’ll reply anyway: you are not going to make me feel bad that I live in Bushwick.
Let’s clear a few things up:
Quartz news recently posted an analysis of the commission GrubHub and Seamless charge to restaurants that participate in their advertising network. Working backward from a claimed billion dollars in delivery orders, QZ calculated that GrubHub and Seamless collected $137 million in revenue through an average commission that approaches 14 percent.
This is completely coconuts, of course, and it got me thinking about how to fairly value technology. Technology can do wonderful things to improve our lives, but most often it seems improve the fortunes of those who are already well off. In this case, technological profit seems to come at the cost of those already marginalized.
I’ve noticed a trend with quasi-real-time marketing content. Not so spontaneous to seem slightly desperate, not so pre-planned to appear out of touch. Nice job, J. Crew. I’d be curious to learn more about how this email performed compared to non-event-triggered messaging. It certainly got my interest through a timely subject and intro line, and the event (snowstorm) ties in nicely with the purpose (ecommerce shopping).
Photo of the email blast in question after the jump.
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Do you know of a project or organization who needs help building their web presence? A bit about my capabilities: I’m proficient in the usual front-end tools: CSS, JS and HTML. I don’t have significant back-end expertise, so my ideal project will not involve a database or CMS. I’m interested in taking the General Assembly FEWD course, so I may end up using this practice project as a class exercise.
Of course I plan to take a heavily discounted rate compared to what more seasoned pros might charge. For the right cause I’ll work pro bono. If you think you’ve got an idea that might interest me, please get in touch and we can chat more about what you’d like to build.
Work Performed: Site strategy, WordPress optimization, SEO
If you’ve been in the NYC subway recently, you’ve probably seen a very thorough campaign run by Seamless.com. I love using Seamless, but it seems to me this campaign strikes an odd tone that fundamentally misunderstands the value in their service.
When I was a college sophomore in 2006, I opened a specialty auto shop with two friends. We had classes and regular jobs, but thought a small shop could be an interesting side project to utilize a unique skillset we happened to possess. The three of us had experience conducting a very specific modification - retrofitting older Subaru models with newer, more powerful factory drivetrains. The shop soon grew faster than any of us would have guessed – until running it had entirely consumed each of our lives.
The timing wasn’t right for me to manage that level of commitment, and I moved on, but the shop did well and remains in business today.
I’m thrilled to announce the launch of one of my favorite projects in 2012 – an all-new web site for Meurice Garment Care. It’s the result of months of work, and is built on key insights from traffic on the previous Meurice site as well as feedback from mangment, staff, and of course, customers.