I'm a web marketing consultant in Brooklyn, New York, specializing in small to mid-size businesses. I help brands build a presence online and engage their clients and prospects.
Mark Bittman
Client: Mark Bittman, ahead of the launch of his new book VB6.
Work Performed: Site strategy, WordPress optimization, SEO
What’s Wrong With $200 A Month For SM Content?
I have a client who recently asked if I would manage his brand’s social media accounts for a small retainer – $200 a month. He mentioned he had seen several small business SM consultants in his area offering content services as cheap as $95 per month and was surprised I wasn’t interested in offering anything similar.
He’s right. There are plenty of self-proclaimed social media “gurus” that do that kind of work. It’s rude to name names, but we’ve all seen “consultants” happy to fill your company’s Twitter account with inspirational quotes, engaging questions and blow-by-blow breakfast recaps. But I’m not one of them – it’s precisely that type of social media content that gives all of us in the biz a bad name.
Why do Seamless ads appeal to Recluses and Trolls?
If you’ve been in the NYC subway recently, you’ve probably seen a very thorough campaign run by Seamless.com. I love using Seamless, but it seems to me this campaign strikes an odd tone that fundamentally misunderstands the value in their service.
What I Learned From Starting an Auto Shop
When I was a college sophomore in 2006, I opened a specialty auto shop with two friends. We had classes and regular jobs, but thought a small shop could be an interesting side project to utilize a unique skillset we happened to possess. The three of us had experience conducting a very specific modification - retrofitting older Subaru models with newer, more powerful factory drivetrains. The shop soon grew faster than any of us would have guessed – until running it had entirely consumed each of our lives.
The timing wasn’t right for me to manage that level of commitment, and I moved on, but the shop did well and remains in business today.
An early shot inside the shop
New Site Live For Meurice Garment Care
I’m thrilled to announce the launch of one of my favorite projects in 2012 – an all-new web site for Meurice Garment Care. It’s the result of months of work, and is built on key insights from traffic on the previous Meurice site as well as feedback from mangment, staff, and of course, customers.
The new look for garmentcare.com
What’s in a (Domain) Name?
With most of my clients, the first challenge in building an online presence is choosing a domain name. While new social networks and Web 2.0 platforms sprout like weeds, the anchor of your web properties should always be your very own dotcom.
Picking a domain is more art than science, but that won’t stop me from offering a few general tips:
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SEO for WordPress at Brooklyn Brainery
I’m really pumped to be teaching a class with the Brooklyn Brainery – an awesome organization dedicated to making learning fun and accessible. I’ve taken several classes with BK Brains over the past couple years and am a big fan of the organizers and mission.
The class I’ll host is on SEO for WordPress – a great fundamental skill for many small businesses trying to build a web presence. Your WordPress site is a chance to own your very own corner of the internet, and you can control all the variables in that space. It’s not possible to do much (on-page) SEO with a Twitter profile, for instance, but it’s easy and productive to get the details right on a WordPress site.
Come through to see me spill (nearly) all my secrets on driving relevant traffic with WordPress! You can sign up for the class with the Brainery right here.
Google Plus For Local Businesses
As if there wasn’t enough for small business owners to stay on top of in the web already, Google+ continues to shake up the world of local business internet marketing. Google Places plays a critical role for many small businesses, so it’s important to pay attention whenever the rules of the game change.
New layout for Google Local pages with Google Plus
Google Local pages are now transitioning to Google Plus Local pages, which means a new layout and content sections. Plus Local listings still appear in the organic search results in the traditional SERP views and map results, which account for the bulk of many small businesses’ web traffic.
Karin Slaughter
Client: Karin Slaughter, in anticipation of launch of Criminal
Work Performed: Site strategy, WordPress optimization, social media training
I’ve noticed something about Blackberry users and cell phone belt clip wear-ers…
…these two groups of people would make a lousy Venn diagram:
You can always follow me on Twitter for more of this good stuff.