Better than real-time – event-driven email marketing from J. Crew
I’ve noticed a trend with quasi-real-time marketing content. Not so spontaneous to seem slightly desperate, not so pre-planned to appear out of touch. Nice job, J. Crew. I’d be curious to learn more about how this email performed compared to non-event-triggered messaging. It certainly got my interest through a timely subject and intro line, and the event (snowstorm) ties in nicely with the purpose (ecommerce shopping).