Better than real-time – event-driven email marketing from J. Crew

I’ve noticed a trend with quasi-real-time marketing content. Not so spontaneous to seem slightly desperate, not so pre-planned to appear out of touch. Nice job, J. Crew. I’d be curious to learn more about how this email performed compared to non-event-triggered messaging. It certainly got my interest through a timely subject and intro line, and the event (snowstorm) ties in nicely with the purpose (ecommerce shopping).

Photo of the email blast in question after the jump.

event-driven-email

Share this story?

About jamesfacts

I’m a student at General Assembly entering the Web Dev Immersive program. My passion is exploring how the internet is working to reshape culture. Find me on Twitter or

13. February 2014 by jamesfacts
Categories: Email Marketing | Tags: , , , | Leave a comment

Leave a Reply

Required fields are marked *