Category Archives for Email Marketing

Better than real-time – event-driven email marketing from J. Crew

I’ve noticed a trend with quasi-real-time marketing content. Not so spontaneous to seem slightly desperate, not so pre-planned to appear out of touch. Nice job, J. Crew. I’d be curious to learn more about how this email performed compared to non-event-triggered messaging. It certainly got my interest through a timely subject and intro line, and the event (snowstorm) ties in nicely with the purpose (ecommerce shopping).

Photo of the email blast in question after the jump.
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13. February 2014 by jamesfacts
Categories: Email Marketing | Tags: , , , | Leave a comment