Category Archives for Entrepreneurialism
There’s an acute lack of digital talent out in the wild. Every business — worm farmers to art dealers — knows it’s critical to be online. That means building a web site, creating a marketing presence and being active in social media. If you’re an employer, implementing this digital infrastructure can be confusing territory. Odds are, you don’t need a fulltime developer / web marketing expert / community manager on your team. But acquiring a freelancer means hiring and evaluating a skillset in which you may have little expertise. The internet landscape shifts so quickly, it’s hard to track exactly what is effective NOW unless you live and breathe web.
From a freelancer’s perspective, even one prepared with skills in strong demand, new clients are shrouded in uncertainty and frustration. Working productively means understanding a new brand and business goals in short order, while gently educating the client: what tools are necessary? what features are cruft? what content is useful?
When I was a college sophomore in 2005, I opened a specialty auto shop with two friends. We had classes and regular jobs, but thought a small shop could be an interesting side project to utilize a unique skillset we happened to possess. The three of us had experience conducting a very specific modification – retrofitting older Subaru models with newer, more powerful factory drivetrains. The shop soon grew faster than any of us would have guessed – until running it had entirely consumed each of our lives.
The timing wasn’t right for me to manage that level of commitment, and I moved on, but the shop did well and remains in business today.