Category Archives for Tutorials
With most of my clients, the first challenge in building an online presence is choosing a domain name. While new social networks and Web 2.0 platforms sprout like weeds, the anchor of your web properties should always be your very own dotcom.
Picking a domain is more art than science, but that won’t stop me from offering a few general tips:
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I’m really pumped to be teaching a class with the Brooklyn Brainery – an awesome organization dedicated to making learning fun and accessible. I’ve taken several classes with BK Brains over the past couple years and am a big fan of the organizers and mission.
The class I’ll host is on SEO for WordPress – a great fundamental skill for many small businesses trying to build a web presence. Your WordPress site is a chance to own your very own corner of the internet, and you can control all the variables in that space. It’s not possible to do much (on-page) SEO with a Twitter profile, for instance, but it’s easy and productive to get the details right on a WordPress site.
Come through to see me spill (nearly) all my secrets on driving relevant traffic with WordPress! You can sign up for the class with the Brainery right here.
My clients are mostly small business owners or entrepreneurs – and every one of them is busy. It doesn’t surprise me to see them juggling client projects, managing employees, maintaining bookkeeping and finding time for their families. What does surprise me is that they’re able to – just barely – stay on top of their lives despite overstuffed, unsorted email inboxes.
Email is perhaps the most valuable tool for productivity of the digital age, but it takes some planning and commitment to get the most out of it. I give these folks a few simple tips to help them stay focused an productive by staying on top of their email, specifically Gmail.
If it’s been some time since you’ve had a clear inbox, you might not realize why it’s such a powerful tool. Your email can be a second brain – with all your important contacts, figures, addresses close at hand. Just like it’s hard to find an important paper on a cluttered desk, an overstuffed inbox makes it much harder to locate specific information. All of your incoming mail – from proposal requests to calendar invites have a place of their own.
Ultimately, an unmanageable inbox makes you look unprofessional – adding to the time it takes to locate information, respond to clients and vendors, and distracting from the work you really want to do. Fortunately, it’s possible to take back your inbox in a single, intervention-style session, and with a few simple guidelines, you can keep that inbox organized and effective.