Client: Delezhen Jewelry
Work Performed: Site strategy, search optimization, social media training
Delezhen is an affordable line of handmade jewelry produced in NYC, and sold primarily through Etsy. They’ve experienced extremely strong sales growth through 2011, and I’ve consulted to help Delezhen both continue to engage their customers through a social media presence and to develop their own e-commerce site and sell directly.
For Delezhen, I put together a promotion plan which included planned content on Twitter, Facebook and Pinterest, special incentive codes, email marketing and a PR outreach campaign to bloggers. The largest part of my work on this project has been creating and search optimizing the new website – expected to stock over 750 SKUs! The new site is planned for launch in June 2012, right in the thick of wedding season.