Dinner: A Love Story

Client: Dinner: A Love Story

Work Performed: Site strategy, WordPress optimization, social media training

Dinner A Love Story

Dinner: A Love Story is a cooking and parenting blog wrapped up into a witty and delicious bundle. It’s the brainchild of Jenny Rosenstrach, a magazine editor at Bon Appetit, Martha Stewart Living, and Real Simple. Jenny is also the author of the aptly titled Dinner: A Love Story: It all begins at the family table.

I initially worked with Jenny to search optimize her custom Wordpress theme, which lead to strong SERP positions for recipe-specific search terms. We soon realized, however, that her most loyal and valuable readers were coming from social media, rather than search, channels. I helped train Jenny with the tools to manage her social media audience, plan content, and to capitalize on emerging networks like Pinterest. Traffic on her site continues to grow – just in time for the launch of her upcoming book!

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About jamesfacts

I’m a student at General Assembly entering the Web Dev Immersive program. My passion is exploring how the internet is working to reshape culture. Find me on Twitter or

27. March 2012 by jamesfacts
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