Dinner: A Love Story
Client: Dinner: A Love Story
Work Performed: Site strategy, WordPress optimization, social media training
Dinner: A Love Story is a cooking and parenting blog wrapped up into a witty and delicious bundle. It’s the brainchild of Jenny Rosenstrach, a magazine editor at Bon Appetit, Martha Stewart Living, and Real Simple. Jenny is also the author of the aptly titled Dinner: A Love Story: It all begins at the family table.
I initially worked with Jenny to search optimize her custom Wordpress theme, which lead to strong SERP positions for recipe-specific search terms. We soon realized, however, that her most loyal and valuable readers were coming from social media, rather than search, channels. I helped train Jenny with the tools to manage her social media audience, plan content, and to capitalize on emerging networks like Pinterest. Traffic on her site continues to grow – just in time for the launch of her upcoming book!