Work Performed: Site strategy, WordPress optimization, social media training
Karin Slaughter is an internationally bestselling thriller author best known for her Will Trent and Grant County franchises. I was contracted by Random House to evaluate a new WordPress website developed to coincide with the launch of her latest Will Trent novel: Criminal.
This was an exciting project because Karin has such a longstanding and wide-ranging web presence. On top of that, she has a truly rabid fan base – including nearly 100,000 Facebook fans! I combed through past URLs and mini-sites Karin has run to determine what should fit into the new site. I also identified the most productive social media platforms and tools for Karin.
Then, I worked with a developer to ensure the new site met best practices, and further optimized certain on-page aspects ahead of the launch. Finally, I created training documents for the various contractors and Random House employees who would need to maintain the site and Karin’s other web properties.