Karin Slaughter

Client: Karin Slaughter, in anticipation of launch of Criminal

Work Performed: Site strategy, WordPress optimization, social media training

Karin Slaughter Website 2012

Karin Slaughter is an internationally bestselling thriller author best known for her Will Trent and Grant County franchises. I was contracted by Random House to evaluate a new WordPress website developed to coincide with the launch of her latest Will Trent novel: Criminal.

This was an exciting project because Karin has such a longstanding and wide-ranging web presence. On top of that, she has a truly rabid fan base – including nearly 100,000 Facebook fans! I combed through past URLs and mini-sites Karin has run to determine what should fit into the new site. I also identified the most productive social media platforms and tools for Karin.

Then, I worked with a developer to ensure the new site met best practices, and further optimized certain on-page aspects ahead of the launch. Finally, I created training documents for the various contractors and Random House employees who would need to maintain the site and Karin’s other web properties.

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About jamesfacts

I’m a student at General Assembly entering the Web Dev Immersive program. My passion is exploring how the internet is working to reshape culture. Find me on Twitter or

19. July 2012 by jamesfacts
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