Work Performed: Site strategy, WordPress optimization, SEO
Mark Bittman – author of the NY Times “Minimalist” column – is also one of the first ten people I followed on Twitter when I first opened my account five years ago. So it was great when his team got in touch as they planned to revamp his web presence.
I started by evaluating Mark’s existing web presence, which included a blog built in Posterous. Mark’s developer moved the site into WordPress, and I ensured the new installation had optimal search visibility. I also worked to revamp Mark’s email marketing efforts and prepared recommendations for Mark’s very strong social media profiles on Facebook and Twitter.