SEO for WordPress at Brooklyn Brainery
I’m really pumped to be teaching a class with the Brooklyn Brainery – an awesome organization dedicated to making learning fun and accessible. I’ve taken several classes with BK Brains over the past couple years and am a big fan of the organizers and mission.
The class I’ll host is on SEO for WordPress – a great fundamental skill for many small businesses trying to build a web presence. Your WordPress site is a chance to own your very own corner of the internet, and you can control all the variables in that space. It’s not possible to do much (on-page) SEO with a Twitter profile, for instance, but it’s easy and productive to get the details right on a WordPress site.
Come through to see me spill (nearly) all my secrets on driving relevant traffic with WordPress! You can sign up for the class with the Brainery right here.
If you run your own website these days, there’s a very good chance you use WordPress – a platform so popular it’s said to be used by 20 percent of all new domains. It’s one of the easiest ways to manage your very own corner of the internet and perfect for small business: designers, crafters, consultants, and of course, bloggers.
While WordPress is a well-optimized content management system right out of the box, there are a lot of simple tweaks that can really turbocharge a WordPress site and help build an audience. We’ll cover the basics of what distinguishes a website that gets overlooked by Google from one that is optimized to capture relevant search traffic. With this information, we’ll discuss specifics of how SEO applies to the WordPress ecosystem. Together, we’ll write an optimized post, manage categories and tags, install helpful plugins, and find out which settings to pay attention to within the WordPress dashboard.
The goal of the course is not to add additional chores to your site maintenance routine, but instead to make the most of certain elements of WordPress that exist whether they’re optimized or not. You’ll leave ready to make a one-time change in your site that can lead to increased exposure for years to come, whether you use WordPress as a blog or a static CMS. A laptop in class is not necessary. We have too much ground to cover to expect everyone to edit their site in class, but there will be handouts with a class summary.