Tag Archives for Facebook
HEY! This Is Important is a (semi) weekly series in which I examine developments in the past week that impact internet culture.
Work Performed: Site strategy, WordPress optimization, social media training
Facebook is impossible to escape in the social media world, but it can be surprisingly easy to overlook some basic details in setting up your page. Case in point: Facebook fan page URLs – often referred to as “Vanity URLs.”
What is a vanity URL? It’s a shorter version of the web address Facebook automatically creates for your fan page. So, when you create a fan page for your awesome margarita mix buckets, Facebook assigns you a URL that looks something like this:
Not very catchy… certainly not something a client might remember if you mentioned it face-to-face or over the phone. Why Facebook does this by default is a mystery to me. A much better, easier to remember address would be something like:
The good news is – it couldn’t be easier to correct this issue. As long as you have more than 25 fans on your page, you’re eligible to choose your own URL (hope it’s not taken!) Just head over to Facebook’s user name page and pick out your desired URL. You can set the vanity URL here: http://facebook.com/username
It’s really a very simple process to make your Facebook fan page more professional. Feel free to comment with any questions or concerns!