Tag Archives for Pinterest
There’s a new(ish) social network in town: Pinterest. The visual bookmarking site is fresh off an explosive 2011 – where it grew an astounding 4,000 percent! Most traffic observers now think Pinterest is the third most popular social network, behind only Twitter and Facebook.
Plenty of marketers would like to tap into the firehose of traffic on Pinterest, but it’s disappointing to see that so few have made a genuine, wholehearted effort to contribute. It’s a shame to see lame, blatantly self-promotional pinboards. Pinterest may be new, but the principles of success here are the same as any other social network: in order to leverage the community, you must be prepared to contribute and add content of value.