Tag Archives for social media
HEY! This Is Important is a (semi) weekly series in which I examine developments in the past week that impact internet culture.
I recently spoke at a fantastic workshop put on by Fikriyyah George – the thinker and doer behind Brooklyn’s own SUPER HARBOR.
We covered a lot of ground in this presentation:
-figuring out which channels make sense for which businesses
-how to establish metrics and track your progress
-what a content strategy looks like, and where inspiration comes from
-where to find the conversations meaningful for you!
-how to reach an influencer (and their audiences!)
The entire presentation is linked below, or follow it over on Slideshare.
I have a client who recently asked if I would manage his brand’s social media accounts for a small retainer – $200 a month. He mentioned he had seen several small business SM consultants in his area offering content services as cheap as $95 per month and was surprised I wasn’t interested in offering anything similar.
He’s right. There are plenty of self-proclaimed social media “gurus” that do that kind of work. It’s rude to name names, but we’ve all seen “consultants” happy to fill your company’s Twitter account with inspirational quotes, engaging questions and blow-by-blow breakfast recaps. But I’m not one of them – it’s precisely that type of social media content that gives all of us in the biz a bad name.
Work Performed: Site strategy, WordPress optimization, social media training
Tunes, it seems, have finally become entrenched in the cloud. Why download and store your music locally when subscription services (either very inexpensive, or based on incessant, obnoxious social media posts) ? I’ll admit it: Pandora is awesome. Rhapsody has a huge library and catchy TV advertising. Spotify has the ability to annoy me. YouTube seems to have just about everything.
I know the inextricable march of technology pauses for no man. I understand streaming is a superior music delivery, but it mostly makes me sad.
Client: Delezhen Jewelry
Work Performed: Site strategy, search optimization, social media training