Tag Archives for strategy

Getting Social With Small Business: Content, Community and World Domination

I recently spoke at a fantastic workshop put on by Fikriyyah George – the thinker and doer behind Brooklyn’s own SUPER HARBOR.

We covered a lot of ground in this presentation:

-figuring out which channels make sense for which businesses
-how to establish metrics and track your progress
-what a content strategy looks like, and where inspiration comes from
-where to find the conversations meaningful for you!
-how to reach an influencer (and their audiences!)

The entire presentation is linked below, or follow it over on Slideshare.

Getting Social With Small Business: Content, Community and World Domination from jamesfacts

22. September 2014 by jamesfacts
Categories: Social Media | Tags: , , , , , | Leave a comment

Mark Bittman

Client: Mark Bittman, ahead of the launch of his new book VB6.

Work Performed: Site strategy, WordPress optimization, SEO

mark-bittman-screenshot

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09. May 2013 by jamesfacts
Categories: Projects | Tags: , , , , , | Leave a comment

What’s Wrong With $200 A Month For SM Content?

I have a client who recently asked if I would manage his brand’s social media accounts for a small retainer – $200 a month. He mentioned he had seen several small business SM consultants in his area offering content services as cheap as $95 per month and was surprised I wasn’t interested in offering anything similar.

social-media-guru-noise

He’s right. There are plenty of self-proclaimed social media “gurus” that do that kind of work. It’s rude to name names, but we’ve all seen “consultants” happy to fill your company’s Twitter account with inspirational quotes, engaging questions and blow-by-blow breakfast recaps. But I’m not one of them – it’s precisely that type of social media content that gives all of us in the biz a bad name.  

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28. March 2013 by jamesfacts
Categories: Entrepreneurialism, Social Media | Tags: , , , | 1 comment

What’s in a (Domain) Name?

With most of my clients, the first challenge in building an online presence is choosing a domain name. While new social networks and Web 2.0 platforms sprout like weeds, the anchor of your web properties should always be your very own dotcom.

Your very own dotcom

Picking a domain is more art than science, but that won’t stop me from offering a few general tips:
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06. September 2012 by jamesfacts
Categories: Tutorials | Tags: , , , , , | 1 comment

Karin Slaughter

Client: Karin Slaughter, in anticipation of launch of Criminal

Work Performed: Site strategy, WordPress optimization, social media training

Karin Slaughter Website 2012

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19. July 2012 by jamesfacts
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Meurice Garment Care in the Idiot’s Guide to Twitter Marketing

I’ve worked with Meurice Garment Care for over three years, and in the process I’ve helped them revamp each aspect of their web presence – from the web site to paid advertising to social media. So it’s a nice feather in my cap to see Meurice featured as a case study in the recently published The Complete Idiot’s Guide to Twitter Marketing.

I was interviewed for the book in December, but getting my hands on a published copy was humbling. Meurice’s 2,500 follower-strong Twitter account is discussed right in the second chapter, entitled “Twitter Done Right.” We’re directly after a company I’ve admired since I first got involved in digital marketing – Zappos!

More photos of the excerpt after the jump! And of course, I encourage everyone to buy the book on Amazon.

Twitter-Marketing-For-Idiots-Cover

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15. June 2012 by jamesfacts
Categories: Social Media | Tags: , , , | Leave a comment

Meurice Garment Care

Client: Meurice Garment Care

Work Performed: Managed web presence from top to bottom over three years. Managed two separate web site re-designs, launched two email marketing programs, maintained over 150 web profiles. Planned and executed SEO strategy, and created profitable PPC campaigns. Authored over 120 blog entries, and built social following on Twitter, Facebook and 4sq.

Meurice Garment Care Website

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02. April 2012 by jamesfacts
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Thompson Ferrier

Client: Thompson Ferrier

Work Performed: Site strategy, social media training

Thompson Ferrier Homepage

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28. March 2012 by jamesfacts
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Delezhen Jewelry

Client: Delezhen Jewelry

Work Performed: Site strategy, search optimization, social media training

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26. March 2012 by jamesfacts
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