Tag Archives for web presence

Getting Social With Small Business: Content, Community and World Domination

I recently spoke at a fantastic workshop put on by Fikriyyah George – the thinker and doer behind Brooklyn’s own SUPER HARBOR.

We covered a lot of ground in this presentation:

-figuring out which channels make sense for which businesses
-how to establish metrics and track your progress
-what a content strategy looks like, and where inspiration comes from
-where to find the conversations meaningful for you!
-how to reach an influencer (and their audiences!)

The entire presentation is linked below, or follow it over on Slideshare.

Getting Social With Small Business: Content, Community and World Domination from jamesfacts

22. September 2014 by jamesfacts
Categories: Social Media | Tags: , , , , , | Leave a comment

What’s Wrong With $200 A Month For SM Content?

I have a client who recently asked if I would manage his brand’s social media accounts for a small retainer – $200 a month. He mentioned he had seen several small business SM consultants in his area offering content services as cheap as $95 per month and was surprised I wasn’t interested in offering anything similar.

social-media-guru-noise

He’s right. There are plenty of self-proclaimed social media “gurus” that do that kind of work. It’s rude to name names, but we’ve all seen “consultants” happy to fill your company’s Twitter account with inspirational quotes, engaging questions and blow-by-blow breakfast recaps. But I’m not one of them – it’s precisely that type of social media content that gives all of us in the biz a bad name.  

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28. March 2013 by jamesfacts
Categories: Entrepreneurialism, Social Media | Tags: , , , | 1 comment

New Site Live For Meurice Garment Care

I’m thrilled to announce the launch of one of my favorite projects in 2012 – an all-new web site for Meurice Garment Care. It’s the result of months of work, and is built on key insights from traffic on the previous Meurice site as well as feedback from mangment, staff, and of course, customers.

The new look for garmentcare.com

The new look for garmentcare.com

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15. October 2012 by jamesfacts
Categories: Projects | Tags: , , , | Leave a comment

What’s in a (Domain) Name?

With most of my clients, the first challenge in building an online presence is choosing a domain name. While new social networks and Web 2.0 platforms sprout like weeds, the anchor of your web properties should always be your very own dotcom.

Your very own dotcom

Picking a domain is more art than science, but that won’t stop me from offering a few general tips:
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06. September 2012 by jamesfacts
Categories: Tutorials | Tags: , , , , , | 1 comment