Client: Thompson Ferrier
Work Performed: Site strategy, social media training
Thompson Ferrier is new home fragrance line featuring exotic scented candles and reed diffusers. I worked with a developer / designer to create a website that would both showcase their attractive luxury goods and make each product easily shareable over social media. For Thompson Ferrier, I concentrated on building exposure through Pinterest and luxury product blogs, to best target their ideal demographics.
Buzz from the new site (launched April 2012) is strong, and I continue to work with Thompson Ferrier to train their staff to monitor the airwaves, engage their audience, and build social media referral traffic.